The newspaper industry is a
business, and like most businesses, money is an important factor if not the
most important. How else can they continue what they do if they're not
supported financially? The real question is how do newspapers make their
money? Especially when you’re able to read them for free on a little something
called the internet. Well, if we're talking online, there are usually
advertisements in the side bar that contribute money to the news company. But
if we’re talking the traditional printed newspapers, subscriptions and ads are
some of the main sources of their money. According to Daryl E. Owens of the Orlando
Sentinel, “Each advertisement is sold based upon word count, length of
publication, and special features such as highlighting and font manipulations.”
Many organizations will pay a lot of money to advertise in newspapers that many
people in the area reads, which is why organizations tend to be high in price
when selling add spaces.
Another
tactic companies use to gain money is developing a fan base for their
newspapers. Many companies have larger income when they're trusted and have a
habit to them. When a newspaper isn't consistent in its delivery, naturally the
customer won't be interested in buying anymore.
Once a large fan base is established, companies can offer subscription
rates. These rates allow more customer input into the company, and inevitably, more
money (Porter Tim., “How Newspapers Make Money”). Furthermore, we live in an
age surrounded by technology. This ultimately helps bring in more company to
news organizations. Thanks to advanced cell phones, iPads, tablets, or other
app-containing technologies, news companies like the New York Times and Wall
Street Journal can reach out to readers by selling apps. These apps can range
from free to as high as they want it to be. This benefits the company because
now they're charging for apps on top of charging for their usual paper.
In
conclusion, while advertisements, subscriptions, and technology bring in
revenue, newspapers mainly make money because they offer something that readers
want; interesting, reliable, and worthwhile content. A newspaper puts together
all the latest in local and national stories, columns with interesting facts or
info, comics, local event listings, and other information that will keep the
reader always coming back for more.
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